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Data Smarts was selected as part of a team to conduct a comprehensive traffic study of the I-40 Business corridor in Winston-Salem, North Carolina. The purpose of this study was to determine traffic volumes/direction, identify truck routes, bottlenecks, and future transportation needs.
Our methodology included distribution of postage-paid interview postcards to motorists and an accompanying website for those motorists who preferred to respond online. Responses were tabulated and resulted in a variety of GIS databases in map format showing origins and destinations of the motorists.
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